Tricia Sim

Tricia is a seasonsed professional with more than 20 years of regional experience in business development, global affairs, communications and marketing. She has worked for some of the biggest names in the technology industry, including Axis Communications, Dassault Systemes, Autodesk and Acronis.

As the Business Development Manager for Future Business, Tricia is responsible for identifying and development areas of growth for Axis in Cloud and IoT offerings, as well as drive key partnerships and projects in the evolving 5G environment.

Prior to her current role, Tricia was the segment manager for Smart Cities and Transportation at Axis Communications, where she was responsible for defining the value propositionsm developing an ecosystem of technolohgy partners, engaging key stakeholders, and growing Axis presence and demand in the Asia Pacific region. She was also leading strategic initiatives around telcos and smart streetlights during her time in this role.